Students in Plant and Landscape Systems 262 Floral Design II, learn to hone their skills on various floral design techniques and develop their own artistic style.
This course, taught by Stacy Adams, professor of practice in agronomy and horticulture, is for students who want to learn the business of marketing flowers.
“Floral composition costs are influenced by materials being used, labor, and fixed business expenses,” Adams said. “Through the Floral Pop-Up Shop Rumble, students experience the pressure that might occur seasonally in the industry, creating numerous designs that have customer interest in a timely manner.”
Ella Jorgensen, a senior plant and landscape systems major (from left), Laura Albro, a senior agronomy major, and Sadie (Wemhoff) Larkins, a junior plant and landscape systems major, make up one of two teams ready for the Florist Pop-up Rumble in PLAS 262 Floral Design II class.
Fran tenBensel Benne | Agronomy and Horticulture Communication
On Feb. 13, student teams were provided $350 of flowers, greens and containers to create as many designs as possible in 90 minutes. Then they had to clean up, price and display their products in their pop-up shop. Teams competed for customers who browsed and shopped for an arrangement with pretend money vouchers as they had 30 minutes to attempt to sell-out of their products.
Through this event, as students developed their floral design skills, faculty and staff — serving as their “customers” — enjoyed the added perk of taking home a beautifully crafted arrangement.
Teammates (from left) Sara May, a plant and landscape systems major, Charis Erickson, a senior hospitality, restaurant and tourism management and French major, Kate Stratman, a senior psychology major, and Ellie Wolsleger, a senior business management major, are ready for “customers” at the start of the Florist Pop-up Rumble Feb. 13 in Plant Sciences Hall.
Fran tenBensel Benne | Agronomy and Horticulture Communication
More photos at IANR told with Exposure.
