Brand Guidelines – Department Resources
Fran Benne provides design, print, web, and advertising and marketing services, according to the University of Nebraska–Lincoln Brand standards, needed to promote the department within CASNR, IANR and the university.
- Compliance with the university Brand Requirements to identify consistently and positively with the university
- Graphic design/layout—ads, postcards, flyers, brochures, programs, display banners, signage, recruitment/marketing materials, graphics and promotional products
- Writing/editing copy for news releases (for department website, university and external audiences), social media content, website content and print publications following the university guidelines, university Style Guide and Associated Press Stylebook.
- Social media communications—Facebook, Twitter, and Instagram—content creation and management of department accounts.
- Digital signage display in Keim Hall—content development and creation
- Website management — Agronomy and Horticulture, Turfgrass Science, Agronomy and Horticulture Online
- Photography of department events, faculty/staff/student portraits, field days, research, for news and social media
Fran graduated from the University of Nebraska–Lincoln with a Bachelor of Journalism in advertising with minors in art, English and marketing. She has 32 years of experience in graphic design and layout, art direction, creative development and advertising.
Prior to the university, she was an art director and graphic designer at a local advertising agency for 11 years. She has spent the last 13 years as a communications specialist. She creates and designs for print and web, writes and edits news stories and print publications, utilizes social media for recruitment and communicating news and events, manages the department digital dipslays. She is the managing editor and designer of the department annual newsletter/magazine.
Fran is currently studying for a Public Relations and Social Media Graduate Certificate and working toward a Master of Arts in Integrated Media Communications from the College of Journalism and Mass Communications at Nebraska.