Brand Guidelines – Department Resources
The Agronomy and Horticulture Communications Team provides design, print, web, and advertising and marketing services, according to the University of Nebraska–Lincoln Brand standards, needed to promote the department within CASNR, IANR and the university.
- Compliance with the university Brand Requirements to identify consistently and positively with the university
- Graphic design/layout—ads, postcards, flyers, brochures, programs, display banners, signage, recruitment/marketing materials, graphics and promotional products
- Writing/editing news releases (for department website, university and external audiences), social media content, website content and print publications following the university guidelines, university Style Guide and Associated Press Stylebook.
- Social media communications—Facebook, X, Instagram and LinkedIn—content creation and management of department accounts.
- Digital signage displays in Keim and Plant Sciences Halls—content development and creation
- Website management — Agronomy and Horticulture, Turfgrass Science, Agronomy and Horticulture Online
- Photography of department events, faculty/staff/student portraits, field days, research, for news and social media
Point of Contact
News: Lauren Stanick
Social Media: Lauren Stanick
e-Newsletter: Lauren Stanick
Graphic Design and Layout: Fran Benne
Website: Fran Benne
Photography: Fran Benne
Digital Displays: Fran Benne
Annual Newsletter: Fran Benne
Fran graduated from the University of Nebraska–Lincoln with a Bachelor of Journalism in advertising with minors in art, English and marketing. She has 32 years of experience in graphic design and layout, art direction, creative development and advertising.
Prior to the university, she was an art director and graphic designer at a local advertising agency for 11 years. She has spent the last 14 years as a communications specialist. She creates and designs for print and web, writes and edits news stories and print publications, utilizes social media for recruitment and communicating news and events, manages the department digital displays. She is the managing editor and designer of the department annual newsletter/magazine.
Fran is currently studying for a Public Relations and Social Media Graduate Certificate and working toward a Master of Arts in Integrated Media Communications from the College of Journalism and Mass Communications at Nebraska.
Lauren graduated from the University of Pittsburgh in 2021 with a B.A. in Media and Professional Communications and a double minor in theatre arts and creative writing. She has five years of experience in communications strategy, storytelling, social media, and audience engagement.
Prior to the University of Nebraska-Lincoln, Lauren’s experience includes Communications and Marketing Manager for the University of Pittsburgh Swanson School of Engineering and Communications Coordinator for the UPMC Department of Neurology. She writes news and feature stories, utilizes social media for promotional purposes, and collaborates cross-functionally to help organizations communicate with clarity and purpose.