PLAS/ABUS/EAEP/ENTR 388 – Business Systems in Entrepreneurship

Harvest by Laura Thompson

Instructor(s): Dr. Dave Lambe

Number of Credit Hours: 3

Number of CEUs for Certified Crop Advisers (CCAs): 5 CEUs in Professional Development

Description: This course provides an overview of types of agricultural enterprises and basic accounting principles as they relate to agricultural businesses. Introductory models for a startup business are discussed. Topics include ideation, customer segments, value proposition, minimal viable product, and market fit. Requires completion of a shadowing project and subsequent marketing plan specific to agricultural enterprises based on a business idea.

Prerequisites: Admission to the University of Nebraska-Lincoln.

Course Requirements & Materials:

  • Technical Requirements: Access to high-speed Internet and email with up-to-date browsers and the ability to view videos (recommended browsers are Firefox, Chrome, and Safari)
  • Textbooks: No textbooks required. Pricing for the Green Industry by Frank Ross, Human Resource Management by the American Nursery & Landscape Association, and Specialty Shop Retailing by Carol Schroeder are recommended, but not required. All course materials are online in Canvas.

Questions About This Course or How to Register? Contact Lisa Hilfiker at or (402) 472-8393.